Goodway Anti-Fraud Initiative: Protecting Your Brand and Your Budget

What if I told you that you could improve the effectiveness of your programmatic budget in just one hour? It starts with knowing how to fight ad fraud.

Want to learn more about how Goodway Group can help your business as your programmatic media partner? Contact us today to get that conversation started, we look forward to hearing from you.

What do you need to know?

The ANA recently reported that digital ad fraud will cost marketers $7.2 billion dollars in 2016. Whether you’re spending $5,000 or $500,000 per month, invalid traffic and other forms of fraud impact your campaign ROI. How can you close the gap? Watch now and you'll discover:

  • Today’s top threats to programmatic advertising and the challenges in identifying ad fraud
  • Why understanding how fraud is reported matters for marketers
  • Tips to reduce your fraud exposure and help your campaigns run more effectively
  • How Goodway Group’s Anti-Fraud Initiative achieved industry-low campaign fraud levels at less than 1%